Ubiq Security needed some PR and marketing firepower to get its brand footprint going and they got the right team to help. The company wanted to handle a few things:
- Introduce the world to its API-based encryption platform.
- Announce the successful closing of its $6.4 million seed round.
- Launch a social media campaign to secure more developers for its beta.
Ubiq’s API-based encryption platform
The first step was accomplished by reaching out to specific trade journalists and the right readership to gain more awareness for their brand. We secured coverage with keys sites like Dark Reading, DevOps.com, Help Net Security, and a TV placement on TechStrong TV.
$6.4 million seed funding
Ubiq’s seed funding round was led by Okapi Venture Capital, an early investor in Crowdstrike, with participation from TenOneTen Ventures, Cove Fund, DLA Piper Venture, Volta Global, and Alexandria Venture Investments. When it came time to reveal the funding announcement, we targeted top-tier business sites and saw incredible results with Fortune, VentureBeat, Forbes, San Diego Business Journal, and many other.
Social media campaign
For social media, we launched two campaigns for developer acquisition on their beta. These were hyper-targeted through Twitter and LinkedIn, seeing some rather efficient results for the dollar amount. Overall, we saw:
- Nearly 50% increase in Twitter followers.
- A 100%+ increase in LinkedIn followers.
- An estimated 6.7% in social engagement.
- An average 2.3% clickthrough rate for organic social media.
Overall, the campaign was an astounding success. Want to learn more about targeting the business and DevOps sectors of the marketing world? Get in touch to find out how!