{"id":4,"date":"2021-07-01T00:00:00","date_gmt":"2021-07-01T00:00:00","guid":{"rendered":"http:\/\/wahidlodin.com\/?p=1"},"modified":"2021-07-05T19:14:24","modified_gmt":"2021-07-05T19:14:24","slug":"lisnr-and-shuttle-partnership","status":"publish","type":"post","link":"https:\/\/wahidlodin.com\/2021\/07\/01\/lisnr-and-shuttle-partnership\/","title":{"rendered":"Getting LISNR&#8217;s partnership with Shuttl on the map"},"content":{"rendered":"<p>The realm of tech partnerships is always a dicey area to tackle, especially when it involves partnering with international companies. Cutting through the noise can be tough and you need connections to get noticed. That&#8217;s why when ultrasonic payment solution <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"http:\/\/www.lisnr.com\">LISNR<\/a> <\/span><\/span>asked for help to promote their partnership with India&#8217;s largest corporate commuter service Shuttl, it was time to introduce them to the right journalists that would cover the news.<\/p>\n<p><!--more--><\/p>\n<p>The partnership would provide contactless ticketing for Shuttl customers. Shuttl, which provides hundreds of thousands of rides per day, would use LISNR&#8217;s contactless ticketing services for its passengers across three countries.<\/p>\n<p>We wasted no time and got them in touch with tech journalists, trade publications that covered NFC, regional business journals, and various fintech sites. We saw coverage from:<\/p>\n<ul>\n<li>Industry-leading site <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.paymentsdive.com\/news\/ultrasound-payment-platform-lisnr-looks-to-raise-capital-partners-with-shu\/597121\/\">Payments Dive<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.bizjournals.com\/cincinnati\/inno\/stories\/news\/2021\/03\/17\/lisnr-shuttl-partnership.html\">The Cincinnati Business Journal<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.fintechnews.org\/shuttl-onboards-lisnrs-contactless-ticket-authentication\/\">FinTech News<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/techbullion.com\/shuttl-integrates-lisnrs-contactless-ticketing-solution\/\">Tech Bullion<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/aithority.com\/technology\/financial-services\/shuttl-launches-ultrasonic-boarding-solution-and-authentication-with-lisnr\/\">AIthority<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.nfcw.com\/2021\/03\/18\/371277\/office-shuttle-service-adopts-ultrasonic-technology-for-boarding-pass-authentication\/\">NFC World<\/a><\/span><\/li>\n<\/ul>\n<p>For an international partnership, the PR campaign was targeted to the right audiences, tailored pitches to the journalists that made the most sense, and delivered results LISNR was happy with.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The realm of tech partnerships is always a dicey area [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[4,6,7,5,8,9],"_links":{"self":[{"href":"https:\/\/wahidlodin.com\/wp-json\/wp\/v2\/posts\/4"}],"collection":[{"href":"https:\/\/wahidlodin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wahidlodin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wahidlodin.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wahidlodin.com\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":0,"href":"https:\/\/wahidlodin.com\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wahidlodin.com\/wp-json\/wp\/v2\/media\/118"}],"wp:attachment":[{"href":"https:\/\/wahidlodin.com\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wahidlodin.com\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wahidlodin.com\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}